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by snowwrestler 3611 days ago
People give higher credence to information that they find themselves, than information that is pushed to them by an obviously interested party. This is the heart of why inbound marketing works and is a good idea.

The alternative to finding potential customers is to find where they hang out, then go there and inform them that you exist. If they really want/need your service, they will come to you. Once they do, that's when you get that contact info and politely but persistently pound it.