[Willox]

Pebble also emailed me some links to http://kickstarter.getpebble.com/s/<unique_identifier> which allowed me to pay through Stripe. The HTTP links redirected me to the same URL except HTTPS, so I was happy enough with it.

It was a couple of weeks ago, but it all looked legit to me and I paid ~$30 which was claimed to be 20% VAT.

Edit: And here's part of an email that was sent out on the 30th of June:

  1. Between July 11th and July 24th, we'll send invitations to backers, so you can finalize your pledge.
  2. When you get your invite, you'll provide your shipping address and color preference, and we'll collect VAT.