[jellisjapan]

How is their current marketing and recognition? It might be worth it to start up an early marketing strategy and at least out-market them before you actually can launch. I don't know about the retailers, but some of them may be willing to wait on purchasing a product if they knew something better was coming along later.

[iamyoohoo]

I think you are right - and we're leaning towards that. Just get the conversation going so we can get some traction since the sales cycle will most likely be 3 months at least. Our product will be production ready by then.

My only worry is talking about products and someone really wants to go and we won't be able to right away.

[scorpioxy]

I am not sure that your worry is warranted. If your sales cycle takes 3 months, it will be at least one month before anyone even decides that they want to "go". That should buy you some time.

I don't know about your product, but enterprises take a VERY long time to decide these things. And you can always stretch out the deal to buy some time.

[shafqat]

If you think your sales cycle is 3 months, you should double that estimate. Sales cycles tend to be much longer than us optimistic entrepreneurs think. Just wanted to share our experience because knowing how long cycles really are would have helped us plan a lot better.