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by kev-reframed 3612 days ago
We raised on engagement rate and having SEIS protection made it a lot easier as it is less of a risk for the investors. (As we found on the next round we needed commercial traction for EIS raise) Our valuation was £1.1M post and we had people viewing videos for on average 20minutes, in many cases (such as Prime ministers question time videos) people watched and engaged for twice the length of a video.

It was a neat 'feature' rather than a business we found and created far too many passive users rather than active users