[greghendershott]

Exactly. I actually used Quicken in my startup's early days. Naively. And fortuitously. Even after we switched to real accounting software, I would focus first and mostly on the cash flow statement and similar metrics.

Many things might someday be cash -- an invoiced sale, an A/R balance, an investment term sheet. Or they might not. Meanwhile they're only promises or futures -- worth nothing if the company abends due to a SIGKILL. A small business is very much an exercise in blocking I/O. :)