Ah, I think I understand now. My intent was to contrast the official campaigns (and advocacy from foreign leaders) with the discussions among real voters, not to contrast one official campaign with the other. Apologies if that wasn't clear.
I agree that both official pro and con Brexit campaigns were ... not good. I just think that there is clear difference between them in terms of how bad they were.
In political opinions, particularly for US politics, you see a lot of ritualistic opening with words to the effect of "both sides are terrible", "they're both equally bad", which is facile even-handedness, and unhelpful when they're differing kinds and degrees of bad. Knocking it back as facile is also becoming a trope, though probably still a necessary one.