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by foepys 3617 days ago
I have heard that some sites reported a 30% decline in ad revenue as soon as they started using HTTPS. I don't know the reason for this, tough.
1 comments

The reason is probably because not all ad-networks support https, and it you can't make the same money on HTTPS-only ads (since fewer networks will bid on it). Putting up an HTTP ad would guarantee now that it is not seen, so sticking back to http makes sense that way.