[Perceval]

While I'm neither a Marxist nor a Chomskyite-anarcho-syndicalist, I have read Manufacturing Consent, and I'd say it's a pretty straight-forward application of Gramsci's theory of hegemony to the United States. Gramsci, the leader of the Italian Communist Party, wrote his theory while in jail, outlining two forms of domination: direct coercion, and rule through civil society. Hegemony is the latter—the production of seemingly spontaneous consent for the policies of the (capitalist-controlled) state. The capitalist ruling class accomplishes this through the production of an intellectual class and related institution that support and justify the current order. The public absorbs these ideas and narratives and thus consents to the exploitative capitalist order.

Chomsky just applied that idea to the United States during the Cold War (although I'm sure he would say it's still applicable). The capitalists control the corporate media, they set up foundations that fund think tanks, they lobby the government. All reporting is dependent on advertising from corporations that won't brook deviations from the current order. So an overall discourse is created in the U.S. by corporate control which makes sure the debate stays within certain bounds of dissent, but never goes so far as to be dangerous to the capitalist system.

If you don't buy Gramscianism and don't see capitalists as capable of running society's discourse in a coordinated and conspiratorial manner, you probably won't buy Manufacturing Consent's argument.

On a side note, I was reading it in a Starbucks in London in 2003 during the run-up to the Iraq War. A Canadian reporter approached me for the purpose of interviewing me about the Iraq War, simply because I was reading Chomsky. She was hoping to get an anti-war quote from an angry young Brit, but was surprised that I was American. An interesting selection bias on the part of the reporter.