[gojomo]

Of course they only enter markets where there's demand. But it takes a while for people to understand and adopt something new as their preferred transit. Some initially view Uber/etc as weird, before later becoming big fans.

In San Francisco, it appears Uber/Lyft have massively increased the total number of paid-rides taken. They're not just shifting trips from taxis or public transit, but also from private car usage – and creating new trips where people would've just stayed in or walked.

That points out another stat a 'gold standard' study should try to identify: fatalities per trips (or ride-miles) taken, rather than just absolute number of fatalities. If cities with Uber have the same number of fatalities, but spread over twice as much travel, that's giant safety and welfare win, too.