[resoluteteeth]

> When Alphabet tries a "moonshot", they come away learning a lot about whatever problem it is that they were trying to tackle. They build expertise in-house, and they flex the idea muscle within the company. That isn't zero-value activity. In fact it's very valuable.

This might work for "moonshots" that are closer to their core business, but in other areas there's not going to be any inherent value in building expertise if the "moonshot" itself ends up failing, because at that point they will cease needing any expertise in that area at all.

Likewise, "flexing the idea muscle" would be a benefit if it was regular Google employees that were working on these projects but it's not. It's Alphabet's X lab which is it's own thing, with people working full time on these moonshots.