[bennalle]

I think a software-centric approach is probably the smartest way to approach driverless cars and ultimately probably the most lucrative. It's pretty clear now that most people will shift from owning cars to simply paying for access to cars (a driverless Uber), so the market of selling cars will probably be pretty small.

I would imagine Apple would be more interested in a bigger market with higher profit margins. Software that enables the future of driverless cars seems more likely to be that place. That said I wouldn't be surprised if Apple still made a high end driverless car, because it would fit with Apple being a luxury brand and the market will probably still exist in ten years.