|
|
|
|
|
|
by encoderer
3609 days ago
|
|
|
There is. Advertising as a share of GDP has been flat for like 75 years. But what we see here is a platform shift away from TV and print and to the interwebs. There are a lot of convergent trends happening to drive this. Older TV watchers dying off, explosion of pocket computers, fragmentation of TV ad market by rise of cable channels, etc. |
|
|