[mschuster91]

Yeah but TV ads have the nice advantage that you can't easily block them - unless you're timeshifting, that is. And muting, well, it blocks the audio, but you still see the video that can get a message across.

Also, print ads, given a sufficient niche-ness of the magazine, are way better targeted to actual customers than web ads.

[deelowe]

Is TV not a shrinking market? I thought subscriptions to cable and satellite were down.

[mschuster91]

For a small part of the population, yes, but it's still mass media.

[rocqua]

Comcast was really pleased that subscriber numbers only decreased by 4,000 this quarter IIRC Normally they see 40,000

[deelowe]

That's what I thought. So the OPs premise stands that some of this is coming from revenue leaving traditional ads.

[shostack]

Bloomberg actually did a decent writeup on this.[1]

[1] http://www.bloomberg.com/news/articles/2014-03-03/advertisin...