[simonh]

People have been saying that about the Mac since the 1980s. Consistently high quality and premium features and services sell product.

Apple doesn't need to 'rely' on selling more into China. If they end up locked out of the China market completely, they'll still do fine. As it is, they have a I've premium niche over there and will do just fine.

[digi_owl]

And marketing. Leave a TV on between shows, and an Apple ad is likely to crop up more often than not.

[stouset]

This is advertising, not marketing.

Marketing, specifically understanding the market for their products, is something Apple does insanely well compared to other companies.