[greenyoda]

Because that's apparently the price where the sellers maximize their profits. If people stop buying e-books at that price, the sellers may drop their prices. However, the price would still have to cover royalties, design costs, profits, etc.

Here's an article that breaks down the various costs in print books vs. e-books:

http://www.davidderrico.com/cost-breakdowns-e-books-vs-print...