[Someone1234]

> premium UI interface that is definitely measurably better

Samsung has tried that to death. It has had the opposite effect, instead of people seeing the additional functionality as a benefit, it is criticised as clutter (and in fairness some of it does slow the device).

Worse still Samsung turns around and blames their "premium features" for why their phones lose software updates sooner. And then people see more benefit in a cheap phone with virgin Android then a premium phone with supposed premium features, since updates last longer and the phones are borderline disposable.

[JohnTHaller]

Unfortunately, Samsung didn't wind up designing a better UI, they wound up designing a complicated one with dozens of features that no one wanted or used instead of taking the standard Android UI and adding a handful of premium features really well (like split screen multi-tasking pre-Android 7). The mess of features and objectively poor design made for an annoying UI for users along with a long, long time for Samsung to get updates out if they got them out at all. I had a Galaxy S4 and won't be buying Samsung again.

[moosingin3space]

As an Android user for 4 years, I've noticed the increasing quality of cheaper phones, and with the developer interest that phones like the OnePlus 3 draw, it becomes very hard to justify spending more.

[pjc50]

I call this "value-subtracted engineering", when vendors take stock Android or Windows and mess around with it in a way that makes it worse.

[kraig911]

I'm thinkin something novel and new. Holograms and lasers and shit.