[splouk]

https://en.wikipedia.org/wiki/How_to_Win_Friends_and_Influen...

A good start.

[Kalium]

Long story short: use their names and feed their egos. Ignore all the stuff about sincerity and real connection, since the author does.

[splouk]

I called it a 'good start' for a reason. Obviously there is a lot more to social success than charm and flattery, but they are important regardless.