But this guy has now set a precedent with a published article claiming he will actively discriminate against male candidates. So as soon as his company scales past 15, a male candidate that was rejected could sue, using that article as evidence.
It's not necessarily retroactively. If he has 10 people (8m, 2f) and wants parity (8m, 8f) then hes guaranteeing that the 16th person he hires will be a woman.
Hmm, maybe. I think someone would have to prove they were discriminated against with more evidence in addition to a published article. It has to be proven that it affected the hiring team. I mean, his article would be used as part of evidence but there needs to be more than some self-claim, I would think.