[dasboot]

This is not personas, it's simple theming.

An actually useful persona feature would allow cookie profiles/sessions that can be run in parallel (per window, for example) to log into several gmail accounts at once, segment my search identities, etc. I've found the extensions I've used lacking (maybe I've missed a good one).

But privacy and power usage don't seem to matter as long as everybody is distracted by "OOHHH SHINY!". It's the curse of marketing to the hump of the normal distribution.

[cgranade]

If you look at Mozilla's Weave project, they're doing exactly that. The time they've spent on Personas pales in comparison to the time they've spent on Ubiquity, Test Pilot, Weave and other Labs projects. Using a computer should be fun, and so I don't mind a bit of ooo-shiny every now and then. It sure isn't keeping Mozilla from getting shit done.

Edited to add: a nice work around that I use for multiple identities in the mean time is to use the profile manager. Run Firefox with "firefox -P -no-remote" to start a separate instance of Firefox with the profile manager, create a new profile, and you're good to go. It is a pain, but as a workaround, I've seen worse.

[frankus]

That's exactly what I thought when I first heard the term: something like Safari's Private Browsing on steroids.

It would be nice when I'm demoing something on my home laptop at work and I type is bellingham.craigslist.org if /cas wouldn't immediately pop up as a suggestion.