[zaidf]

In absence of a clear definition of what you mean by social media, you sound like someone from the traditional world in the 90s riling against the Internet and the lack of proven ROI.

What exactly constitutes "social media" for you, Umair? You should define it and draw the boundaries before you argue against such a vague concept.

The closest guess I can make is social media equals the notion of "friending" for you. "Friending", I'd argue, is just a gimmick and not the core of social media. So you are attacking the weakest part of a huge thing.

[Qz]

Out of curiosity, what do you define as the core of social media?

[zaidf]

More diverse and rapid flow of communication between people on the Internet.

[Qz]

To me, that just sounds like what the Internet does by its nature.