[jpalomaki]

Bringing something truly disruptive to the automobile market could be impossible. There's so many companies actively working with cars that maybe there is no room for disruption.

Think about the smart watch market. Many other companies are iterating their products in public. Apple couldn't really surprise the customers with their product. Maybe they build a better product than others, but it was no iPad (which took the whole market by surprise).

[pgodzin]

Agreed. But building a smart watch isn't that much different than building an iPhone. It's quite a jump to car manufacturer.