It is. And the move towards autonomous cars is part of the reason why there will be more passengers relative to drivers on the road. But it's not the only factor, or the only way to improve the passenger experience.
For example, I'd gladly forget about Lyft and Uber and use a new ride service if their drivers all had cars that offered me a better experience than what a Toyota Camry provides today.
Also, in-car entertainment has become hugely popular for family cars like mini/sport-utility vans.
My guess is that Apple will create an in-car infotainment system that makes current systems look like phone web browsers from 2005.
> I'd gladly forget about Lyft and Uber and use a new ride service if their drivers all had cars that offered me a better experience than what a Toyota Camry provides today.
Why don't you use a limousine service, then? There are surely services in your area offering to drive you around in a long-body S-class or 7-series, which are actually purpose built for back-seat comfort.
My guess is you can't afford that. Why would you then be able to afford whatever premium Apple car ride service in the future?
I'd consider it a failure if all Apple added was a better entertainment system. It's nice (possibly) and it seems to fit with the rest of Apple's products, but it'd fail to get to the core of the whole "car" concept.
For example, I'd gladly forget about Lyft and Uber and use a new ride service if their drivers all had cars that offered me a better experience than what a Toyota Camry provides today.
Also, in-car entertainment has become hugely popular for family cars like mini/sport-utility vans.
My guess is that Apple will create an in-car infotainment system that makes current systems look like phone web browsers from 2005.