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by tokensimian
3619 days ago
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They have banners, search ads, content ads, and native advertising. Some of their inventory is served by bing, so if you use both bing adcenter and yahoo/gemini, you may be competing against yourself. But I just launched a yahoo/gemini campaign 2 weeks ago, for leadgen on web. They definitely have more than banners. (Also, I've found banner ads can refer to either the format [728x90 graphic] or the model [pay per view/CPM/CPV]. They offer the gamut just like everyone else, even the small shady players. To say that yahoo just has banners is very incorrect. |
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