[CM30]

Yeah. Pokemon is a brand that a lot of people already recognise and care about. Your project you're 'growth hacking' for likely isn't.

Then again, Pokemon GO does show the value of one other thing:

1. Having a really cool idea and actually implementing it.

Miitomo (Nintendo's previous mobile app idea) didn't have this, and hence its popularity has fell off a cliff. Pokemon in the real world is something people wanted. Random customise esque social app based around questions and answers wasn't.