[bdcravens]

You won't keep the momentum. Think of it as a burst of leads, similar to having a booth at a trade show.

[neg2]

do you (or anyone) know how the tail off it. Is it pretty much dead after coming off the front page for example?

[bdcravens]

Typically yes, but prior products can make their way into lists, where they'll traffic down the road. As for when traffic will die down, honestly, I'd say within a day or 2, based on how people use PH.