[unabst]

Ads!

Both the adoption of android and iphone apps are ad driven, and the pros absolutely know this. So if you're starting out, you buy cheap ads. Think of all those ad supported free apps. They are the cheap ad ecosystem. If you've made it to the big leagues, you buy expensive ads. Think high production TV ads during prime time with Arnold Schwarzenegger. There is a reason there are so many app commercials on TV all over the world. They work.

Despite all the innovation driven rags to riches mythology, and although you do need an awesome app that meets the bar first, the app game is practically a marketing budget slugfest. Google and Apple provide no other options.