[madssj]

They do know, I have a friend who works at a seeding agency, and they know very, very well how it works.

Make it funny/stupid/sexy enough, and people will watch it.

A couple of good examples of this:

http://www.youtube.com/watch?v=6xfBNxNds0Q http://www.youtube.com/watch?v=owGykVbfgUE http://www.youtube.com/watch?v=USYa5iH3f3s http://www.youtube.com/watch?v=JJmqCKtJnxM

Don't know if the latter was launched as a viral campaign, but my point is that you know it and the brand it was from if I'd phone you up and shout "WASSUP".

Marketing is a lot scarier that you think.

[randallsquared]

you know it and the brand it was from if I'd phone you up and shout "WASSUP".

I doubt that most people would. They know the meme; they remember the commercials, but what brand? I mean, without looking, I believe it was beer, but I'm not totally certain even of that.

[detst]

I recalled immediately that it was Budweiser and I haven't seen it in years. I wasn't even old enough to legally drink when they originally aired.

My memory (usually block it out to begin with) in recalling brands from commercials is terrible so I'm inclined to believe most people would remember. But we are both just guessing.

[LeChuck]

I knew that it was Budweiser even though the commercial never aired where I live. Heck, I'm not even sure you can buy Budweiser here.