[phatfish]

I noticed Amazon are not the cheapest anymore. However often the free shipping option with Amazon is not matched by other retailers. Amazon looks more expensive unless you factor that in, then they are the same or cheaper.

However if you spend enough at another retailer to get free shipping then it can be a much better deal.

I assume Amazon's scale allows them to put the delivery companies under a lot of pressure, so they push the free delivery to smaller spends which means they don't have to compete so strongly on the item price.