[jgowans]

Anyone know if this study accounts for the shift from web to native apps?

"...in 2008, Chat is by far the largest category, attracting over 25% of households’ attention; however, this category saw a dramatic shift by 2013, dropping to less than 2% in 2013."

[dingfeng_quek]

It does not. Dataset is from comscore, see the comscore website, and comscore is unable to track the click-stream of native apps. If it did, that would raise many security issues.

[majormajor]

Looks like they have mobile SDKs that interested developers could hook into, presumably they would also track aggregated numbers from that: http://www.comscore.com/applicationsdk

Probably only happens for apps with events that require third party verification, though.