[makomk]

Google also has an obnoxious "if we can't keep it, you can't either" approach to user data. For example, I have location history turned off for obvious reasons and tried using the Google Maps app. I wound up having to re-enter my destination several times due to accidentally doing something that cancelled the navigation and caused it to instantly forget the destination. As another example, Google's new Allo messaging app supports end-to-end encryption but it's not on by default and activating it blocks local logging - if they can't get a copy of your chat history and use it to work out stuff about you, they won't let you have one either.

[pilif]

If they did support keeping the history but only using it for you, it would be even harder for them to credibly prove that they are not keeping the history for advertisement purposes ("I have disabled you keeping any location history and still you list the places I have been to? How dare you??").

I can understand your point about allo more, though of course storing the local history unencrypted also means that it's going to be accessible to interested third parties in one way or another. If they don't keep it at all, it means that it won't be.

[eeZi]

I have location history turned off, yet it still shows me previous destinations (thankfully, I like that one).