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by richardkeller
3632 days ago
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We use Sendy (using Amazon SES) to send email newsletters for some our our clients. Recently, recipients have been complaining that newsletters are landing in their spam. Does anyone have any experience with deliverability, comparing Amazon SES to something like Mailchimp? Are the deliverability rates of Mailchimp really that much better? |
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Our emails sent through SES, often ended up in people's spam folder despite doing the requisite verifications (SPF, DKIM).
We switched to Mandrill and noticed significant improvements. We don't send alot of emails, but for transactional emails, it's important those are delivered.
Sending emails without images, in plain text, also does improve delivery especially to corporate emails.
We were exploring dedicated IPs, but those require warming up, so frankly we don't send many emails.
Love to hear any other advise for improving email delivery.