[stouset]

People who say it's "just marketing" are more right than they know for the wrong reasons. They think they're saying "it's just branding and advertising". In reality, it's the fact that Apple spends a ton of time understanding the market for their devices, and goes out of their way to make products that are a good fit for their needs.

[jbverschoor]

Marketing is so much more than branding and promotion. People should stop using the word marketing all together..

[emdd]

Considering tbeir R&D is relatively low, they do tremendous market research.