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by brudgers 3628 days ago
My advice: talk to existing users and make the product better.

I'm not saying that the product is bad. I am saying that changing the logo is a distraction. At the stage where being on Product Hunt might matter, function not the logo is the difference between people caring about the product enough to pay money or not.

If the company makes it to the scale where there are designers on the payroll, then an overhaul makes sense. But a logo is mostly irrelevant to getting there.

Good luck.

1 comments

Completely agree with you. And that's what we have been doing. But got a little worried that people coming on website should not leave just because of that. Once they are in, I know it won't matter.
My take is that focusing on the people who stay is orders of magnitude more important. If the product solves someone's problem they won't care about the logo. Anyone who has a problem with the logo that trumps the problem the product is trying to solve is not worth pursuing.

Now as a caveat, I think getting hunted is mostly a waste of time exactly for the sort of feedback it provided here. Much of its premise is based around SEO rather than creating good products.

Before commenting I went to your site. I looked at the logo. I scrolled down the page to see a bit about the product. I don't have the problem it solves. I left.

That's good because your product does not solve a problem that I have. Changing the logo to something I find more aesthetically pleasing won't change that. If I had the problem the product tries to solve, I wouldn't pick between it and the alternatives based on the logo.

On the other hand, if I spent time on Product Hunt instead of Hacker News, it would probably be because I enjoyed nitpicking the products. I don't. If I did, I hope I'd come up with something more relevant than "hating" on the logo.

Don't get me wrong. I think design is important. It's just that the product design matters and web fashion doesn't. Look at Craigslist. Look at Hacker News. Look at email. Focus on solving the problem. Bush-league critics abound on the internet.

Thanks for reminding these important points