[Grue3]

It's only "talked about" because a commercial company behind it wants it to be talked about. Why do you think all these articles are popping up?

[stepanhruda]

It's talked about because people wanna hear about it. If the articles had no hits, they wouldn't bother publishing them.

[Grue3]

http://www.paulgraham.com/submarine.html

[knowaveragejoe]

These articles are pretty far from the ones describe in PG's post.

[mason240]

I guess the dozens of people talking about in my social media feeds are all corporate plants. Who knew!