[obj-g]

Seems obvious to me -- it's a game that takes time to play. Most people check Facebook for, like, 30 seconds at a time. It's like saying people spend more time playing Overwatch than checking their email? There's probably a better analogy. A bunch of interesting data in the article though.

[sliverstorm]

The thing about Facebook is many people dwell on it, rather than checking it for 30 seconds. The timeline becomes a time sink for many people.

[obj-g]

Some people, for sure. In my experience, I usually see people checking it for 30 seconds or so but many times daily. Even if you're right, it still seems like a no-brainer that the average Pokemon GO player would spend more time playing than the average Facebook user is on Facebook.