[timv]

Because Atlassian's core skills these days seem to be oriented towards getting enterprises to buy their software.

Their products are decent enough, but certainly not exceptional. Their pace of development has slowed to a crawl. The word on the street is that they're pouring massive investment into HipChat, yet it's been easily outdone by Slack.

Yet, they're doing well, because they manage to package it all up at just the right price point, with just the right set of services to get people to buy it.

Something like StatusPage fits them well because it's an existing, working, solution that they can monetize.