[mindslight]

End users having ultimate control over presentation of content is the price to pay for using the web. If a business does not like an end user having control, they can't expect to reject that aspect while still keeping its users. Instead, they can go create their own platform.

I can appreciate the idea that creating an economy makes for sustainability. But I just don't see the merit with regards to web ads. The most noble ad-driven business model is news media, which is already rife with paid placement (and other propaganda) despite the ads - the motivation to profit from both sides is too great. And the most prevalent ad-driven business model is to aggregate creations from users who are not paid. If we were talking about what's right, then such sites should not even exist - they should be users' individual federated websites or even a better non-centralized protocol. But amorally, those sites create needless centralization points in order to profit off being gatekeepers. So users should feel no compunction about also doing self-interested things, like running ad blockers and other privacy extensions.