[pandaman]

Actually, Bioware/Pandemic made John Riccitiello its CEO just to be acquired by EA (but not before Riccitiello has resigned and joined the EA as the CEO again). Well, of course, this might have something to do with him being a partner in Elevation, which bought Bioware/Pandemic and, likely, invested in Unity as well (he had been sitting on the Unity board before becoming the CEO after being fired from EA).