[mylifeisshan]

Glad that you're addressing the whole shipping industry in your question here!

Shippo customers vary pretty widely. Many inventory and warehouse management systems actually use our API to get the address validation, shipping integration, label creation functionalities you mentioned [0]. We're just white-labeled. These customers want to focus on what they're good at instead of having to maintain the shipping side of things.

Our other sweet spot are marketplaces [1] who'll never need an OMS or WMS because products never go through their hands. They want to also tap into multi-carrier capabilities because of better pricing and convenience for their end-customers. Again, they use our API as an easy way to plug into the shipping world without having to deal with all the things.

[0]: https://goshippo.com/blog/sellbrite-partners-shippo/ [1]: https://goshippo.com/case-studies/mercari/

Note: I work at Shippo