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by morgante
3631 days ago
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> A targeted ad is selling data about users. That's a lazy and incorrect causal link. Google goes to great lengths not to sell user data. It's far more valuable if they can hold on to it and use it to continue selling advertising. It's important to understand the difference. This isn't a great metaphor, but imagine a top university. The professors at said university have accumulated many Nobel prizes. The university uses those Nobel prizes to sell classes to students. Does that mean the university is selling Nobel prizes? Obviously not. Google uses data to target advertising. That doesn't mean Google's business is selling data. |
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As an advertiser, Google's ability to target users based on user data is very important to me, so your analogy with Nobel prizes at University misses the mark by a mile.
If Google doesn't let me target users in a region with a specific interest, then I will just go to Facebook.