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by brudgers 3632 days ago
Just yesterday, I received a straight to voicemail all from a company from whom I once purchased software in 2007. My guess is that I'm in their lead database for upgrades that is given to new hires in phone sales. It got me thinking about email collection -- it's one of my standard feedback items on "Show HN".

Anyway, I thought for a moment about the fact that there is no company that I love so much that I want to receive periodic emails from it. Not even Taco and few companies do engagement emails as beautifully designed as Trello.

There's a scale at which bulk email operations make sense. I don't think the "doing things that don't scale" is the right stage for optimizing. Usually, emails are another TODO item in the receiver's inbox. They're not solutions.

My advice, focus on solutions.

Good luck.