[AdmiralAsshat]

The calculation (admittedly a difficult one) should not be based on the amount of AdSense revenue generated, but the revenue generated by the number of people who bought the game based on Youtube_Personality's recommendation. Shadows of Mordor cost $60 at launch. Let's say just 20,000 people went out and bought the game as a result. Suddenly, the value of that fraudulent promotion is $1,200,000.

[300bps]

Shadows of Mordor cost $60 at launch. Let's say just 20,000 people went out and bought the game as a result. Suddenly, the value of that fraudulent promotion is $120,000.

20,000 x 60 = $1,200,000

[AdmiralAsshat]

Missed a zero. Thanks for the correction!

[rayiner]

The ad sense revenue implicitly takes into account the degree to which page views translate into sales and revenue.

[Bartweiss]

But with a small fractional multiplier - the ad sense revenue is a measurement of Google's chargeable added value on those sales, not the revenue or profit accrued to the advertiser.