[cmdrfred]

> The total value of that commerce is a few thousand dollars in AdSense revenue

Incorrect. Youtube videos are reportedly from personalities giving an honest opinion. Adsense is advertising. Most people know the difference and if they made a choice to buy the game based on that information they have been defrauded. 5.5 Million * 60 = $330 Million, not a few thousand dollars.

[harryh]

5.5 million was the number of views, not the number of purchases.

[cmdrfred]

I understand that, it's merely illustrative of the cost of fraud like this. If I buy an ad in the paper that says I can cure cancer for 10k, you go after the 10k not the $100 I paid to place the ad.

[harryh]

Sure, but you don't multiply the 10k by the number of papers sold. You multiply it by the number of people that sent you the money because they saw the ad in the paper.

[drcoopster]

That's not an assumption that you should make unless they explicitly say so.