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by nutheracc 3632 days ago
What's "an ask"?
2 comments

It might sound weird to you, but it's correct.

Noun

ask ‎(plural asks)

    1. An act or instance of asking.

    2. Something asked or asked for; a request.
https://en.wiktionary.org/wiki/ask
More information here: http://english.stackexchange.com/questions/4246/can-or-shoul...

Personally I never use it because it can sound far too close to "ass" especially through low-fidelity channels.

According to that link, it's been part of "Microsoft-speak" for over a decade.

It's definitely a noun, but the kind of noun that only annoying business people use.

Now try to find it in a real dictionary.
Here's oxford dictionaries on the word: http://www.oxforddictionaries.com/definition/english/ask

> [WITH ADJECTIVE] informal A demand or situation that requires a specified degree of effort or commitment:

> it is a big ask for him to go and play 90 minutes

> it was a tough ask, but they delivered

Or OED: http://www.oed.com/view/Entry/11505?rskey=xAEeZD&result=1#ei...

> Westm. Papers 1 Nov. 107 Who has not suffered when he has played correctly second hand..from his partner assuming that there has been an ask for trumps?

> 2014 D. Chapman Ascendant lxxiii. 301 A plane? Full of people?.. That is an enormous ask.

When used liked that it's synonymous with request. If heard it often used as "that's a big ask". Some example usages[1] since you seem a bit skeptical.

[1] https://scholar.google.ca/scholar?hl=en&q=%22big+ask%22&btnG...