[dhruvkar]

>I changed my thinking from "If You Build It, They Will Come" to marketing and this really changed acquisition of new users.

What all did you change? What worked?

[atlet]

I started spending money on advertising, before that I only used to do free advertising (mostly SEO) and not a lot: - Adwords - advertising in magazines (it was not worth) - sending letters and cold calling - Facebook ads - Linkedin ads