How about taking into account how consumption of this content has changed? This kind of stuff is great for mobile consumption, which, as far as I understand, is growing at a rapid pace.
> This kind of stuff is great for mobile consumption
To whom? Most people I know are more incensed at autoplaying video on their smartphones even more than on the desktop. Their audio is more likely to be turned up on their phone, and it's harder to turn it off, which is what most people immediately do.
No, it's awful. In the "what media people like to consume" business that's still a useful metric.