[ctphipps]

I'm always surprised the Japanese (or more specifically the Japan National Wagyu Registration Association) don't kick up a fuss about the name 'Wagyu' being used for the name of the breed (no matter where it is raised) and not the origin of the meat.

'Wagyu' in Japanese literally means 'Japanese Cow'. I wonder what it would take to name an existing cattle breed 'US Beef', send breeding stock to somewhere with lots of land and cheap labor and starting a new domestically raised 'US Beef' industry.

[venomsnake]

I think that trademark dilution is in place. Also it is tricky - if it comes to mean Japanese (as the territory), I will just put some third rate cattle on the disputed islands under Russian administration and it will become as Wagyu as they come.

Personally I think they decided to take smaller slice of much bigger pie - if the world gets a taste for Wagyu - there will be a lot of money in the business. And as long as they make sure they are providing among the best stuff - they will always be able to sell everything with a premium.