[rdtsc]

Ha! It is funny because it is true. I remember listning to one of Joe Armstrong's talks (React 2014 conf and he talks at some point ( https://youtu.be/rQIE22e0cW8?t=2009 ) how parsing is rather expensive CPU-wise and also bandwidth expensive. Especially in mobile networks. The company he works for control data paths for smart phones to the internet, and they sweat wasting every little bit because it eats into the precious bandwitdth available to consumers -- and what do developers do? -- they shove JSON through that channel in the application level!

It was a silly observation but it is also true at some level. JSON might be easy to read, but reading a 100M json still needs a special editor.

Another funny observation Joe made at some point when a response to him calling JSON out, because "after all, you can see JSON" was that, your eyes cannot see JSON, they see photons bouncing from the screen. You still use an editor or some other translation program to display it and read it. So at some point might as well use binary (thrift, protobufs, sqlite, ...).