[Confusion]

The dilution has already happened, and this cause is pretty much lost.

Don't give up too easily.

Outside of academia I'd be surprised to see it at all. That's because it's originally an academical term for a logical fallacy. This is like the abuse of 'eigenvalues' by all kinds of crackpots and we should never stop fighting that kind of language abuse. We can't keep inventing new terms, just because others have hijacked the previous one.