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I was speaking strictly about blog sites not forums. Frost is the New Black[0] is one such site that's cruft free and about the hobby. Granted, it's now defunct, but it's an example of what I mean. Big Bear Butt[1] is another.

Sites like the one you mention have always existed. I was part of a major video content forum back in the mid 00s, and even we had the flashy ads with a circle of affiliates like Shoosh, Kill Some Time, etc. I'm not so naive to think that the '09 web was a place without obtrusive ads and small, optimized web pages.

[0]: https://frostisthenewblack.wordpress.com/ [1]: https://thebigbearbutt.com/